7 Emails to Send Out on an Automated Basis in 2023
E-commerce has taken over a large portion of global sales in the last decade. More than half of all Americans prefer to shop online, threatening to completely ruin the traditional model of brick-and-mortar stores. This is also the reason why e-commerce marketing is becoming more and more important recently, while email advertising plays a crucial role in that regard.
With more than 2.5 billion email users worldwide, this channel of promotion has the power to reach global audiences almost instantly. It provides brands with a gigantic sales potential, especially bearing in mind the low-cost nature of email campaigns. That's exactly why some of the most popular brands around the globe invest extra budgets into this type of content creation.
However, marketing specialists at Assignmenthelper.com.au claim that each company, regardless of its size, can come up with a lucrative email strategy with only a little bit of planning and niche analysis. They put the biggest emphasis on email automation, the model which enables companies to share promotional messages with millions of users simultaneously.
Today, almost 50% of businesses use some form of email automation. Not only that the automation makes email marketing faster but it also skyrockets sales and profit. Recent studies revealed that automated email messages average 70.5% higher open rates and 152% higher click-through rates than "business as usual" marketing messages. Brands no longer wonder whether to accept this kind of online marketing or not. Instead, they are trying to figure out the best way to utilize email marketing.
There are various forms of automated email messages which you could use to promote products or services. But the weapon of choice depends on sales triggers, new releases, events, and scheduling. In each case, email automation in e-commerce can integrate your marketing efforts, scale campaigns, and improve the overall customer experience.
While it is true that you can gain substantial benefits from email marketing, it is also very easy to lose focus and miss your chance to make the biggest sales impact. This is why you need to set precise goals and select the most efficient promotional messages.
We designed an infographic to make things easier for you and to help you learn about 7 emails that your e-commerce platform needs to send out on an automated basis. Take a look at it and give our suggestions a try - it will allow you to understand email marketing much better but also to boost the sales, consequently.
About the Author:
Lucy Benton is a marketing specialist, business consultant and helps people to turn their dreams into the profitable business. Now she is writing for marketing and business resources. Also Lucy has her own blog Pro Writing where you can check her last publications. If you're interested in working with Lucy , you can find her on FaceBook and Twitter.